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Insights & Strategy

What Is A Business-Minded Designer, And How To Become One

What do you think about when you think of the word "designer"? A person with a lot of creativity and an eye for aesthetics, yes? But what if I told you that designers are more than just designers nowadays? That's right - as more and more businesses start to realize how integral design is to their brand, they're on the hunt for designers who can wear both hats: creative and strategic.

What It Means To Be A Professional Service Designer And How To Become One

The article discusses the different ways to become a service designer. It starts with what service design is and how it differs from other types of design, then goes on to list some of the skills you need to succeed as a service designer.

How To Create New Business Value Using The Jobs-To-Be-Done Framework

Whether you're looking to gain additional market share, grow your business, or increase sales conversions on your e-commerce products, using the 'Jobs-to-be-Done' theory is a great way to frame solutions for your customers.

The Five Step Value Proposition Design Process: How to Discover, Design and Create New Value for Customers

“Value proposition design” is the process of discovering, designing and creating new value for customers. Discovering what potential customers really want is the first step in this process. Value propositions are about listening to customer needs and determining where there is a gap between what they want and what they get. Once you know where the gaps are, you can then develop new ways to fill them so that your product offers more benefits than it did before. This blog article will teach you how to do all that, which can help pave the way to success!

Designing A Service: The 7 Key Activities To Map A Service Experiences

As a Service designer, how do you create meaningful and memorable experiences for your clients? In this article we'll cover mapping an experience from the beginning to the end.

The Blue Ocean Strategy: How To Avoid Saturated Markets And Find Uncontested Ones

The challenge that many companies face today is that they're in a "red ocean" - a market where there's a lot of competition and not enough demand. It can seem near impossible to find an uncontested "blue ocean." But the good news, according to this article, is that it's entirely possible so long as you know how to look for them.

Strategic Design: How To Use Design As Part Of Your Business Innovation Strategy

Strategic design is one of the most important aspects that shape how customers, investors, and employees perceive your organization. Design will also affect how well your organization runs because it helps establish a strong connection with your target market, employees and other key stakeholders.

Steepv: The Ultimate Tool For Future-proofing Your Strategy

The business world is changing at an unimaginable pace, and it's hard to keep up. With this in mind, one company has developed a way to help us all plan for the future.

DesignOps - How to increase the value and impact of design in your company

DesignOps is a term that is being used more and more in the corporate world, but what does it actually mean? In this article, we'll explore what DesignOps is, how to increase the value and impact of design in your company.

Experiment-Driven Design - A 5 Step Process To Validating Your Business Ideas

Validating your business ideas is key to ensuring that you're building something worthwhile. Read on to learn how to develop and validate your concept efficiently with experiment-driven design.

Innovation portfolio - What is it and how to manage it?

An innovation portfolio collects an organization's current and future products, services, and processes. It is managed to maximize the value of the portfolio to the organization. In this article, we'll discuss what an innovation portfolio is, how it's different from a traditional portfolio, and tips on how to manage it effectively.

Venture Building - What is it and how does the process look like?

Venture building is the process of identifying and executing a course of action for pursuing a business idea. If you are considering starting your own business venture, or if you are already running one, this article will provide you with the information you need to build successful ventures.

Business Design: The Definitive Guide

This definitive guide to Business Design will answer all your questions about what it is and how it can help your business. Along the way, you'll also learn who needs business design, when to use it, and what to expect.

Forget About Funnels And Landing Pages. Growth Loops Are The Future Of Marketing

When we think of marketing, the first thing that usually springs to mind is a funnel. We might think of it as a linear process where you start off with a bunch of potential customers who don't know you, and your goal is to get them to buy something from you. However, what if we could skip that whole middle part?

3 Strategies That Will Find Your Product Market Fit (Even In A Competitive Niche)

The principles of a successful startup are often the same: find product market fit, get to scale, and maximize the profits. This article offers some helpful ways you might be able to determine if your business is finding its feet by using 3 simple strategies.

How To Run A Service Blueprint Workshop in 5 Steps, Tips And Pitfalls

‍Service blueprint workshops are a great way to get your team members on the same page, detailing their specific roles and how they can work together to provide excellent service. In this article, you'll find five steps for facilitating a workshop and tips and pitfalls to ensure you have the smoothest process possible.

Business Design vs Service Design - Same same, but different

Business and Design are merging into one. We call it Business Design. What about Service Design? Aren’t they the same thing? Well, no. Not really. Read the article to learn about the differences.

The 3 Business Design principles that every company should know about

Business Design is a fast-growing discipline that seeks to answer companies’ number one concern: how to create products and services that produce sustained profits. In order to thrive in today’s fast-changing environment, businesses need the principles of Business Design.

Strategic Foresight - Back to the future?

The world is changing fast and traditional ways of doing business are too slow. Businesses need better tools to face the challenges and ripe the benefits of the exponential age. The good news is that you don’t need a full-blown future lab to explore the future. Learn how Strategic Foresight can help your company in building future proof strategies and products.

Business Model Canvas - How to use it like a pro

The business model canvas is one of the most popular tools for innovators, business designers, entrepreneurs and start-ups around the world. It provides a clear view on how a business creates value and how it plans on capturing (part of) that value. But filling the various fields of the canvas is only the first step. The canvas' true potential is to show how everything is connected. In this post, we take a step back and answer 3 key questions that you should know about if you want to take full advantage of this popular framework.

Corporate Venturing - The role of the Venture Architect

Corporate venture architects help corporates to quickly design, test and scale ventures, products and services. They build the foundational elements of these corporate ventures and accelerate the development within the business.

The role of a Business Designer and how to become one

Business designers use traditional strategy frameworks, mix it up with design thinking principles to prototype new and viable business models. As a result they are able to solve business challenges in new and transformative ways.

How an innovation portfolio links innovation strategy and execution

Staying competitive in an ever changing market is tough. It requires a constant balancing act between running the day-to-day business and searching for tomorrow's Next Big Thing. In this article we discuss how companies can link today's reality with tomorrow's ambition in a focused and organised manner by managing their innovation portfolio.

Innovation thesis: How to define a focused innovation strategy - pt.1

Designing an innovation strategy can be as daunting as climbing a steep rock wall. If done without preparation, you will find yourself facing the wall, not knowing where to start, or how to decide where you will invest your limited resources. And even if you planned carefully upfront, you’ll find it difficult to see the top at times.

The role of the the Growth Hacker and how to become one

Growth Hackers are focused on building and rapidly growing the user base via smarter, low-cost alternatives to traditional marketing.

How Start-ups Use Growth Loops - 5 Examples

Staggering growth rates and ever-increasing engagement rates... Rather than thinking in linear funnels, marketeers and entrepreneurs increasingly think in loops. And for good reasons... Here is why

Organizational agility in times of Covid-19

Agile organizations are responding quickly and exploring new opportunities presented by the Covid19 crisis. We had a look at 10 companies you can learn from.

How to rethink your business in times of Covid-19

Learn how leading companies such as Uber, Airbnb and MoMA got on their feet and reacted fast to the economic shock caused by the pandemic.

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