Explore the key elements of a winning strategy and decide which ones to develop and sustain with the Strategic Framing Canvas.DOWNLOAD THE TEMPLATE
Thinking about a new strategy for your business doesn’t have to be an unstructured vague process. This canvas gives you a simple template that you can use to define the core elements of a winning strategy: the Need, the Vision, the Differentiation Spaces and the Key Capabilities.
Start by explaining why do you need a new strategy. Are sales falling down? Have you spotted an opportunity in a new market? Do you think there’s a more efficient way to conduct a process? In essence, why do you want to change?
Lay down your vision for the new strategy, the best-case scenario. Try to add a metric that defines success: 1000 units sold, 20% increase in sales, 10.000 customers reached...
Move on to the differentiation spaces. These are the market segments, channels, geographies that you can play to win. Write them all in post-it notes and place them in the upper part of the column. Then choose up to 3 post-its and move them to the white boxes. Those will be the key differentiation spaces to focus on. Write down for each of them your unique value proposition(s) below.
Identify what are the key capabilities that will produce each of the value propositions described before. Write them all in post-it notes and place them in the upper part of the column. Finally, choose up to 3 post-its and move them to the white boxes. Describe in detail how will you support and sustain those capabilities. What needs to happen for your capabilities to persist?
Well done! You just drafted a winning strategy. The next step is to work on the critical conditions that can make or break your strategy. Check out the Condition Matrix.
Follow a structured process to analyse and evaluate critical conditions in your strategy. Record learnings and insights and make changes to your strategy accordingly.
Map out, identify and monitor the critical conditions in order to optimize your chances of success of a winning strategy.
Structure your thinking around the macro-environmental factors/trends facing your organisation. This canvas will give you a bird’s eye view to inform strategic business decisions.