Business Design
September 28, 2022

Experiment-Driven Design - A 5 Step Process To Validating Your Business Ideas

Validating your business ideas is key to ensuring that you're building something worthwhile. Read on to learn how to develop and validate your concept efficiently with experiment-driven design.

Roald Larsen

Understanding Experiment-Driven Design

If you're looking to validate your business ideas, experiment-driven design is a great way to do it. You can quickly and cheaply test your hypotheses by running experiments to see if they hold up.

Experiment-driven design is all about learning from your mistakes. It's okay if your experiments don't work out the way you want them to—that's all part of the process. The important thing is that you're constantly learning and gathering data that you can use to make better decisions in the future.

If you're unsure where to start with experiment-driven design, plenty of resources are available online or download our validation board. Start by doing some research and reading up on the subject. Once you understand the basics well, you can start designing and running your experiments.

The Value of Validating Ideas with Experiment-Driven Design

Most businesses are built on ideas. And most of those ideas never see the light of day.


Because they're never validated.

The vast majority of business owners never validate their ideas. They either think they're validated because they came up with them, or they never think to validate them.

That is a mistake.

Always validate your business ideas before considering turning them into a business. That's where experiment-driven design comes in.

Experiment-driven design is a process for validating ideas quickly and efficiently. It's the best way to ensure that your vision will work before you invest time and money into building it.

Here's how it works:

1) You come up with an idea for a product or service.

2) You create a prototype or mockup of that product or service.

3) You test the prototype with potential customers or users.

4) Based on your feedback, you iterate on the prototype until it's something people want and will use.

5) Once you have a validated idea, you can then begin building your business around

Why You Should Validate Your Business Ideas With Experiment-Driven Design

If you're like most entrepreneurs, you have a lot of great ideas for businesses. But how do you know if those ideas are any good?

The best way to find out is to validate them with an experiment-driven design. It means testing your ideas with real customers to see if they're actually interested in what you're offering.

It can be tempting to skip this step and go ahead and launch your business, but trust us – it's worth taking the time to validate your ideas first. The experiment-driven design will help you avoid wasting time and money on a business that might not actually be successful.

So how do you go about doing this? There are a few different ways, but one of the most effective is to create a minimum viable product (MVP). An MVP is a version of your product or service with just enough features to be usable by actual customers.

You can then test your MVP with potential customers to see if they're actually interested in what you're offering and if they are, great! You can proceed with confidence knowing that there's a market for your idea. If not, you can pivot to something else without wasting too much time or money.

The 5-Step Approach - How to Run an Experiment

If you're thinking about starting a business, experimentation is one of the best ways to validate your ideas. Experiment-driven design is all about testing your assumptions and learning from your results.

To run an experiment, you first need to identify a testable hypothesis. An Experiment could be like, "I think my product will be successful if I can get X number of people to use it." Once you have your hypothesis, you need to design an experiment that will help you test it.

Your experiment should be designed to give you data that you can analyze. For example, if you're testing whether or not people will use your product, you'll want to track how many people use it and for how long. Once you have your data, it's time to analyze it and see what you've learned.

Experiment-driven design is a great way to validate your business ideas. By running experiments, you can learn what works and what doesn't, and make adjustments accordingly.

#1: Selecting the Right Idea to Test

There are a lot of factors to consider when choosing which business idea to validate with experiment-driven design. Here are a few of the most critical factors:

1. The idea should be something that you're passionate about.

2. The idea should be something that you have some expertise in.

3. The idea should be something that you think has the potential to be successful.

4. The idea should be something that you can test relatively quickly and cheaply.

5. The idea should be something you're willing to put in the time and effort to test correctly.

Once you've selected the right idea to test, the next step is to develop a hypothesis about how your experiment will play out. Hypothesis development will help you focus your efforts and ensure that your investigation is as effective as possible.

#2: Conducting the Experiment

After you've identified your core assumptions, it's time to put them to the test with an experiment. Testing is the only way to know for sure whether your business idea has potential or not.

Experimenting is relatively simple. You need to define a hypothesis, create a test that will allow you to measure the results, and execute the test.

Once you have your test results, it's time to analyze them and see if your hypothesis is correct. If it was, then you have a validated business idea! If not, then it's back to the drawing board.

Experiment-driven design is the best way to validate your business ideas. It's the only way to know for sure whether they have potential or not. So don't be afraid to put your ideas to the test.

#3: Analyzing and Sharing the Results

After you've completed your experiment, it's time to analyze the results. Now is when you'll determine whether or not your business idea is viable.

To do this, you'll need to compare your results to your hypotheses. If your results support your beliefs, then your idea is likely viable. However, if your results don't support your views, your business idea might not be as viable as you thought.

Once you've analyzed the results of your experiment, it's important to share them with others. Make sure to share your findings and give feedback on improving your experiment.

#4: What Happens if my Idea Fails?

If your idea fails, it's not the end of the world. It can be a good thing.

When you're starting a new business, there's always a risk that your idea might not work out. 

  • Maybe the market isn't ready for your product or service. 
  • Perhaps you picked the wrong target audience. 
  • Or, possibly, you didn't execute well.

That's why validating your ideas with experiments is essential before you go all-in on them. By running small tests and gathering data, you can reduce the risk of failure and increase your chances of success.

And even if your idea fails, that's not necessarily bad. Failure can teach you valuable lessons about what does and doesn't work. It can also help you refine your idea so that it's more likely to succeed next time.

So don't be afraid to experiment, even if there's a chance your idea might not work out. It's the best way to learn and improve your chances of success in the long run.

#5: Resilience and Persistence

There are a lot of great ideas out there for businesses. But how do you know if your idea is any good?

If your idea is something people are interested in, you'll likely see the positive feedback from your experiments. However, if you don't get the results you're hoping for, it's essential to be resilient and keep trying.

Persistence is vital when it comes to validating your business ideas. Don't give up after one failed experiment. Keep trying new things and tweaking your approach until you find something that works.

Sign up


Actionable advice about spotting new opportunities, creating offers & growing revenue.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join 2k creators, business innovators and ventures builders.