Insights & Strategy
September 24, 2022

Forget About Funnels And Landing Pages. Growth Loops Are The Future Of Marketing

When we think of marketing, the first thing that usually springs to mind is a funnel. We might think of it as a linear process where you start off with a bunch of potential customers who don't know you, and your goal is to get them to buy something from you. However, what if we could skip that whole middle part?

Roald Larsen

What is the Growth Loop?

The Growth Loop is a new way of thinking about marketing that emphasizes constant growth and optimization, rather than relying on isolated campaigns or tactics.

Whereas most marketing strategies are focused on acquiring new customers, the Growth Loop is all about growing your business by retaining and improving your relationships with existing customers.

A loop is a self-reinforcing system, and the acquisition loop is crafted from the input of new users, who create sequences of actions that lead to acquiring more users. In a simplified version, the system continues to be enacted with each action by new users, who will then acquire more users.

It starts with a great product or service that provides value to your customers and keeps them coming back for more. But it doesn’t stop there – the key to the Growth Loop is constantly finding new ways to improve your offering and keep your customers engaged.

This might involve adding new features, developing new content, or running targeted promotions. Whatever it is, the goal is always to keep your customers happy and returning for more.

Over time, this constant cycle of growth and improvement will result in exponential growth for your business. So if you’re looking for a sustainable way to grow your business, forget about landing pages and funnels – the Growth Loop is the future of marketing.

The Growth Loop Steps

1. Create a great product: This is the first and most important step. If you have a great product, people will want to use it and tell their friends about it.
2. Get people to use your product: Once you have a great product, you need to get people to use it. You can do this by marketing your product and making it easy for people to find and use.
3. Get people to come back: Once you have people using your product, you need to get them to come back. You can do this by providing great customer service, offering new features, and giving people a reason to come back.
4. Get people to tell their friends: Once you have people using and coming back to your product, you need to get them to tell their friends. You can do this by providing great content, making it easy to share, and encouraging word-of-mouth marketing.

How We Applied the Growth Loop to One Of Our Clients

We recently had the pleasure of working with a client who was looking to increase their online visibility and traffic. After discussing their goals, we decided that the best course of action would be to focus on growth loops.

For those unfamiliar, a growth loop is a process by which businesses can continually acquire and engage new customers. It’s an effective way to grow your customer base, and keep them coming back for more. It involves creating a feedback loop between acquisition, engagement, and retention.

Acquisition refers to bringing new users into the fold. Engagement is about keeping those users interested and active. Retention is about making sure those users stick around for the long haul.

The key to making this work is ensuring that each stage reinforces the other. For example, if you can acquire new users cheaply, but they quickly lose interest and leave, then you're not going to see much in the way of results.

On the other hand, if you're able to engage and retain your users, then they'll be more likely to refer new users to your site or product. This creates a virtuous circle that can lead to sustained growth.

So how did we go about implementing this for our client?

First, we focused on acquisition. This can be done through paid advertising, organic search, or word-of-mouth referrals. We ran ads targeting potential customers who were likely to be interested  in what our client had to offer.

We also created content that was designed to rank highly in search engines. This would help bring new users to the site organically.

Next, we turned our attention to engagement. Engagement is what happens once someone has been exposed to your product or service. We made sure that the site was easy to use and that the content was engaging and informative. It’s important to keep them interested and engaged so they don’t move on to something else. This can be done through providing valuable content, offering discounts or coupons, or creating a sense of community around your brand.

We also implemented a number of features designed to keep users coming back, such as social media integration, notifications and a loyalty program.

Finally, we focused on retention. Retention is about keeping your customers coming back for more. We set up automated emails to keep users coming back, and we offered customer support in case they ran into any problems.

By focusing on all three stages of the growth loop, we were able to help our client increase their traffic and online visibility significantly.

How To Apply This To Your Business

1. Identify your audience and what they want.

2. Find out where they hang out online and what content they consume.

3. Create content that appeals to them and helps them achieve their goals.

4. Use marketing automation or a CRM to keep track of your interactions with leads and customers.

5. Constantly test and iterate on your marketing strategy to find what works best for your business.

3 growth loop steps as a checklist

1. Create an offer your audience can’t refuse
2. Create a landing page to drive conversions
3. Use email marketing to nurture your leads

The goal of any marketing campaign should be to generate more leads and sales for your business. However, the traditional methods of marketing, such as creating funnels and landing pages, are no longer as effective as they once were.

Instead, businesses should focus on creating growth loops. A growth loop is a process that helps you turn new customers into lifelong fans of your brand.

There are three steps to creating a growth loop:

1. Create an offer your audience can’t refuse: You need to create an irresistible offer that will get people to take action. This could be a discount, a free trial, or something else that provides value.

2. Create a landing page to drive conversions: Once you have an offer, you need to create a landing page to convert visitors into leads. Your landing page should be designed to get people to take action, such as sign up for your email list or make a purchase.

3. Use email marketing and other notification channels to nurture your leads and prompt them to take action.

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