Business Design
October 9, 2022

Strategic Design: How To Use Design As Part Of Your Business Innovation Strategy

Strategic design is one of the most important aspects that shape how customers, investors, and employees perceive your organization. Design will also affect how well your organization runs because it helps establish a strong connection with your target market, employees and other key stakeholders.

Roald Larsen


In today's business world, design is often thought of as simply the look and feel of your company's products or services. But design is so much more than that! Design is a powerful tool that can be used to drive innovation and growth within your business.

Design can help you create new customer experiences, enter new markets, and develop new products and services when used strategically. In other words, design can be a crucial part of your business innovation strategy.

You can use design to drive innovation within your business in many different ways. Here are just a few examples:

1. Use design thinking to generate new ideas: Design thinking is a creative problem-solving process that can be used to generate new ideas and solutions. If you're looking for ways to innovate within your business, try using design thinking to develop fresh ideas.

2. Use design to create new customer experiences: How customers interact with your brand dramatically impacts their overall experience. Use design to create positive customer experiences that keep them returning for more.

3. Use design to develop new products and services: Good design is essential for creating successful new products and services. If you're launching

The Strategic Value of Design

As the business world continues to evolve, more and more companies are beginning to see the value in design. Institutions are starting to invest in design as part of their innovation strategy.

So what is design, and how can it be used strategically? Design is the process of creating products or services that solve problems and meet user needs. It involves creative and analytical thinking and can improve everything from products and services to processes and systems.

When used strategically, design can help businesses achieve a number of objectives, such as:

- improving customer satisfaction
- increasing sales and market share
- reducing costs
- improving efficiency
- gaining a competitive advantage

There are many different ways to use design strategically. For example, you can use design thinking to come up with new product or service ideas, or you can use data-driven design to improve the performance of your marketing campaigns. You can also use strategic design to streamline your internal processes or create a better customer experience.

No matter how you use it, incorporating design into your business innovation strategy can help you achieve your goals and stay ahead of the competition.

The Strategic Importance of Organizing Design Processes

Organizing design processes is a critical part of any business innovation strategy. By understanding design's role in business, organizations can create a competitive advantage and foster an environment that supports creativity and innovation.

Design has become an increasingly important part of business in the modern world. As consumers become more demanding and technology advances, companies must find ways to stand out to remain competitive. Design can be used as a differentiating factor, helping companies to create products and experiences that are unique and memorable.

However, simply having a great design is not enough – businesses must also be able to execute their designs effectively. This requires careful planning and organization, as well as an understanding of design's role in the overall business strategy.

Design can be a powerful tool for driving business growth and innovation when used correctly. By taking the time to understand how design fits into your business strategy, you can create a competitive advantage that will help your business succeed in the modern world.

Defining What Strategic Design Means for Your Business

Regarding business innovation, design thinking is often the go-to method for success. But what is strategic design, and how can you use it to power your business innovation strategy?

In its simplest form, strategic design uses design principles to achieve specific business goals. This could mean anything from redesigning your website to increase conversions to developing a new product that meets an unmet need in the market.

The key to using strategic design successfully is to start with a clear understanding of your desired outcomes. What are you trying to achieve? Once you know this, you can begin to map out a plan of action that will help you get there.

There are many different ways to approach strategic design, but one of the most simple ones is to use the double diamond model used in the design thinking process. This involves breaking down your goal into four distinct phases: discovery, definition, development, and delivery.

Discovery is all about understanding the problem you're trying to solve and your users' needs. This phase is all about research and could involve everything from user interviews to competitive analysis.

Definition is where you start to narrow in on potential solutions. This is the stage where you'll want to consider different options and decide which is the best fit for your users and your business.

Development is when you start to bring your solution to life. This is where you'll start building prototypes and testing them with real users.

Delivery is the final stage, where you launch your solution and start putting it into practice. This is where you'll track your results and iterate based on feedback.

The double diamond model is a great starting point for understanding how to approach strategic design, but of course, it's not the only way to do it. There are many different frameworks and methods out there, so it's important to experiment and find what works best for you and your team.

If you're looking for some inspiration, feel free to reach out and talk to one of our experts.

How to Implement a Strategic Design Strategy for Your Business

Innovation has always been a key part of business success, but in today's rapidly changing world, it's more important than ever to be able to adapt and innovate quickly. One way to do this is to incorporate design thinking into your business strategy.

Design thinking is a creative approach to problem-solving that emphasizes user experience and collaboration. It can help you to come up with new ideas, solve complex problems, and create sustainable solutions.

If you want to use design thinking to drive innovation in your business, there are a few things you need to do:

1. Define the problem you're trying to solve. What are your goals? What needs to be improved?

2. Gather data and insights. Talk to customers, employees, and other stakeholders to better understand the problem.

3. Generate potential solutions. Brainstorm possible solutions with your team. Try to come up with as many ideas as possible, no matter how crazy they might seem.

4. Evaluate and select the best solution. Once you have a list of potential solutions, it's time to evaluate them based on feasibility and impact. Choose the solution that you think will be the most successful


Design is a powerful tool that can be used to drive business innovation. By taking a strategic approach to design, businesses can create meaningful experiences for their customers and employees. By understanding the needs of their users, companies can create products and services that innovatively meet those needs. When used correctly, design can be a powerful force for good in the business world.

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