Business Design
September 26, 2022

What Is A Business-Minded Designer, And How To Become One

What do you think about when you think of the word "designer"? A person with a lot of creativity and an eye for aesthetics, yes? But what if I told you that designers are more than just designers nowadays? That's right - as more and more businesses start to realize how integral design is to their brand, they're on the hunt for designers who can wear both hats: creative and strategic.

Roald Larsen

What is business-minded design?

There's a lot that goes into being a business-minded designer. For one, you need to have a strong understanding of the design process and how to apply it to real-world problems. You also need to think strategically about projects and understand the business goals your work is trying to achieve.

But perhaps most importantly, you need to be able to see the design process from the perspective of your client or employer. What are their needs and wants? What are their goals? How can your work help them achieve those things?

If you can answer these questions, you're well on becoming a business-minded designer. Here are some tips on how you can do it:

1. Understand the design process inside and out.

2. Think strategically about every project.

3. See things from your client's or employer's perspective.

4. Constantly learning about new trends and technologies.

5. Be proactive in offering solutions, not just reacting to problems.

Why is it important for designers to think strategically?

Strategic thinking is a critical skill for designers. It allows them to see the big picture and understand how their work fits into a company's or organization's overall goals.

Designers who think strategically can identify opportunities and create solutions that positively impact the bottom line. They also have a better understanding of how their work fits into a company's or organization's larger ecosystem and can make decisions that align with the overall objectives.

Strategic thinking is not only about understanding the current situation and making decisions accordingly but also about being proactive and anticipating future trends that could impact your business. Designers who can think strategically are always looking for ways to improve existing designs and processes, ultimately leading to better outcomes for their clients or employers.

How can you become a business-minded designer?

To become a business-minded designer, you'll need to think about how you can monetize your skills. This means thinking beyond traditional design and other related fields such as marketing, branding, and advertising.

You'll need to understand the needs of businesses and how your designs can help them achieve their goals. This requires research skills and an understanding of the latest trends in your field. You'll also need to be able to sell your services and convince potential clients that you're the right person for the job.

Finally, you'll need to be organized and efficient in your work habits. This means keeping up with deadlines, managing your time well, and being able to juggle multiple projects at once. By following these tips, you can become a business-minded designer with whom companies will be clamoring to work!

How designing teaches you to think more strategically

Strategic thinking is a critical skill for any designer who wants to be successful in business. It's the ability to think ahead and plan for the future, considering all factors that could impact your success.

Designers who are strategic thinkers are able to see the big picture and make decisions that will lead to long-term success, rather than just focusing on the immediate results. They're also good at problem-solving and can devise creative solutions to challenges.

If you want to become a more strategic thinker, there are a few things you can do:

1. Develop a strong understanding of your goals and objectives. What are you trying to achieve? What does success look like? When you have a clear vision of what you're working towards, it's much easier to make decisions that will help you get there.

2. Understand your audience. Who are you designing for? What do they need or want? What are their pain points? When you understand your target market well, it's easier to create solutions that meet their needs.

3. Conduct research. Before making any decisions, gathering as much information as possible about your options and potential outcomes is essential. This will help you weigh the pros and cons and make the best decision for your situation.

4. Be open to new ideas. Sometimes the best solutions come from outside of the box. If you're willing to consider

Business-minded questions to ask yourself when designing.

As a designer, it's essential to think like a business owner. This means considering the financial implications of your design decisions and understanding how your work impacts the bottom line. Here are some business-minded questions to ask yourself when designing:

1. How will this design impact the bottom line?

2. Is this the most cost-effective solution?

3. How will the target audience receive this design?

4. What are the risks associated with this design?

5. What are the potential opportunities for growth with this design?

By asking yourself these questions, you can ensure that your designs are aesthetically pleasing, financially responsible, and strategically sound.


As a business-minded designer, it's crucial to consider the financial implications of your design decisions and understand how your work impacts the bottom line. By asking yourself questions about the impact of your designs on the bottom line, you can ensure that your plans are not only aesthetically pleasing but also financially responsible and strategically sound.

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