How to use
Draw a sketch of your persona in a post-it and stick it into the canvas or draw it directly in the canvas. Give it him or her a name.
Complete the profile box with information about his or her profile.
Use the central boxes to define the pains, gains, jobs to be done and the way he/she currently solves them today.
Draw or write some of the key brands this persona likes/buys. Put an X on the scale of technology savviness and use the observation box for any extra comments.
Repeat the process for each new persona. Stick all the personas in the wall and discuss with your team.