Strategy Frame

Explore the key elements of a winning strategy and decide which ones to develop and sustain with the Strategic Framing Canvas.

Explore the key elements of a winning strategy and decide which ones to develop and sustain with the Strategic Framing Canvas.

How to use it

Time Needed

45 minutes

Difficulty

Medium

Gear

Post-its, sharpies,
pencils, paper

Team

Individual or Group

How to Use

Thinking about a new strategy for your business doesn’t have to be an unstructured vague process. This canvas gives you a simple template that you can use to define the core elements of a winning strategy: the Need, the Vision, the Differentiation Spaces and the Key Capabilities.

Step 1: Define Your Why

Start by explaining why do you need a new strategy. Are sales falling down? Have you spotted an opportunity in a new market? Do you think there’s a more efficient way to conduct a process? In essence, why do you want to change?

Step 2: Define Your Vision

Lay down your vision for the new strategy, the best-case scenario. Try to add a metric that defines success: 1000 units sold, 20% increase in sales, 10.000 customers reached...

Step 3: Focus Areas

Move on to the differentiation spaces. These are the market segments, channels, geographies that you can play to win. Write them all in post-it notes and place them in the upper part of the column. Then choose up to 3 post-its and move them to the white boxes. Those will be the key differentiation spaces to focus on. Write down for each of them your unique value proposition(s) below.

Step 4: Key Capabilities

Identify what are the key capabilities that will produce each of the value propositions described before. Write them all in post-it notes and place them in the upper part of the column. Finally, choose up to 3 post-its and move them to the white boxes. Describe in detail how will you support and sustain those capabilities. What needs to happen for your capabilities to persist?

Step 5: Next Step

Well done! You just drafted a winning strategy. The next step is to work on the critical conditions that can make or break your strategy. Check out the Condition Matrix.


Sign up

Newsletter

Actionable advice about spotting new opportunities, creating offers & growing revenue.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join 2k creators, business innovators and ventures builders.